Thursday April 18, 2013 at UNCG – EUC Auditorium
Film – 12:00pm – 1:30pm
Panel Discussion – 1:50pm – 3:00pm
We have limited number of free tickets for the community. To reserve and print a free ticket for community members click here. After these tickets are gone, we will accommodate additional community members at the door on a first come first served basis – no guarantees!
Pink Ribbons, Inc. The ubiquitous pink ribbons of breast cancer philanthropy – and the hand-in-hand marketing of brands and products associated with that philanthropy — permeates our culture, providing assurance that we are engaged in a successful battle against this insidious disease. But the campaign obscures the reality and facts of breast cancer – more and more women are diagnosed with breast cancer every year, and face the same treatment options they did 40 years ago. Yet women are also the most influential market group, buying 80 percent of consumer products and making most major household purchasing decisions. So then who really benefits from the pink ribbon campaigns — the cause or the company? And what if the very companies and products that profit from their association have actually contributed to the problem?
In showing the real story of breast cancer and the lives of those who fight it, Pink Ribbons, Inc. reveals the co-opting of what marketing experts have labeled a “dream cause.”
Learn more about the film >>>
Learn more about the book upon which the film is based >>>
Confirmed panelists include:
Samantha King, PhD. Associate Professor, School of Kinesiology and Health Studies, Queen’s University; author of Pink Ribbons, Inc.: Breast Cancer and the Politics of Philanthropy, University of Minnesota Press. 2006.
Leigh-Anne Royster, MPA, Director Health Services and Health Promotion, Elon University
Jill Moffett, PhD. Writer and Health Blogger, Durham, North Carolina.
Co-sponsored by Department of Kinesiology and Women’s & Gender Studies